Measure these
- Positive replies from hosts per pitch sent
- Interviews booked and completed
- Sales attributed to podcasts in post purchase surveys
- Revenue per episode over the following months, not just launch week
Channel playbook
Podcast placements playbook for FemTech founders
Last updated · Published by Wellness Marketing Reports
Founder led, uncensored, and searchable for years.
How do FemTech founders get booked on podcasts?
FemTech founders get booked by pitching hosts whose listeners already search for solutions like theirs, with a specific episode angle and proof they can teach. Long form audio carries the medical nuance that ad platforms strip out, and every episode stays searchable, so a single interview keeps reaching new listeners long after it airs.
Why this channel works for restricted health brands
Ad platforms limit how you describe hormones, pelvic health, or sex. A podcast host sets their own rules, and listeners chose the topic before pressing play. That makes podcasts one of the few places a FemTech founder can explain a product in full. In Wellness Marketing Reports’ interviews with 63 industry leaders, 14 companies used podcasts as a key channel, citing education receptive audiences and no censorship.
Step by step
- 1
Define the listener, not the show
Write down who buys your product and what they search for before they find you. Shows are chosen by audience overlap, not download counts.
- 2
Build a target list by topic
Search podcast directories for the conditions and life stages your product addresses, such as menopause, fertility, pelvic health, or sexual wellness, and note recent guests.
- 3
Pitch one clear episode angle
Offer a teachable topic the host has not covered, with two or three talking points. Lead with what listeners will learn, not with the product.
- 4
Prepare a listener offer
Give each show a simple code or landing page so listeners have one next step and you can see which episodes convert.
- 5
Ask every buyer where they heard about you
Add a post purchase survey with podcasts as an option. Pixels cannot see audio, so the survey is how podcast revenue shows up in your numbers.
What to measure and what to avoid
Common mistakes
- Pitching the product instead of an episode topic
- Choosing shows by size rather than listener overlap
- Skipping the post purchase survey, which hides podcast revenue
What this looked like in practice
In one Wellness Marketing Reports podcast outreach program, positive replies from hosts and a booked interview arrived in week one. By month 14 the program had completed multiple interviews, and sales from podcasts were tracked through the post purchase survey. These are Wellness Marketing Reports’ own reported results.
Common questions
Are podcasts worth it for FemTech founders?
Often, yes. Podcasts let founders explain the medical nuance that ad platforms strip out, and episodes stay searchable, so reach compounds over time. Fourteen of the 63 companies in Wellness Marketing Reports’ research used podcasts as a key channel. The podcast placements playbook explains how to pitch hosts and track sales through post purchase surveys.
See this answer in the full FAQWhat is a post purchase survey and why use it?
A post purchase survey asks customers how they heard about you right after they buy. It captures channels that tracking pixels miss, like podcasts, doctor recommendations, and word of mouth. Wellness Marketing Reports pairs survey answers with Shopify data to attribute revenue to podcasts and other channels that ad platforms cannot measure.
See this answer in the full FAQHow long before marketing results show up?
Timelines depend on the channel. Wellness Marketing Reports reports positive replies from podcast hosts and an interview booked in the first week of one podcast outreach program, and multiple five figure contracts signed within two months of B2B outreach for a women’s health services company. Search and educational content usually take longer to compound.
See this answer in the full FAQWhat are the best marketing channels for FemTech?
The channels that hold up best are the ones ad policies cannot easily block: strategic partnerships, educational content, podcasts, email and SMS, and search. In Wellness Marketing Reports’ 63 interviews, 40% of companies ran strategic partnerships as a core channel, 30% cited educational content and trust building as most effective, and 14 companies used podcasts as a key channel.
See this answer in the full FAQCan I run these playbooks in house?
Yes. Each playbook on this site lists the steps, what to measure, and common mistakes so a small team can start in house. Many teams later bring in outside help to scale outreach volume or email production. Wellness Marketing Reports offers both strategy and day to day execution if you prefer a team to run it.
See this answer in the full FAQWant help running podcast placements?
Email Wellness Marketing Reports with your product and goals, and ask for a free channel audit.